Leave a Message

Thank you for your message. We will be in touch with you shortly.

A Step-by-Step First Time Seller's Guide

With 20+ years of experience in recreational and residential real estate, as well as commercial development, Shawn is an expert negotiator with a modern yet timeless aesthetic. He is understated, competitive, savvy and stands out in every realm.

main

Step 1: Listing and Marketing Roadmap

During our listing consultation, we will review a home improvement plan to determine any property repairs, cosmetic improvements, and in some cases, major renovations that may need to take place. This will maximize your return and increase the chance of it selling faster. We will also discuss cleaning and staging to get your property ready for photography and video.

main

Step 2: Video & Photos

To elevate your cottage’s online presence, professional photos and videos are paramount. Our exceptional photographer ensures that your cottage is showcased in its finest light, capturing its true essence.

main

Step 3: Implement Marketing Plan

Listing live on MLS, sothebysrealty.ca, sothebysrealty.com and all exclusive media partners, Distinctive Signage, Print Marketing (Brochures), Digital Marketing Campaign, Social Media Marketing, Folio Report/Exposure Tracker, Networking with VIP Client Base, Bi-Weekly Client Update Call.

main

Step 4: Showings

This is often the hardest part as your cottage has to remain presentable and in tip-top shape every day.

main

Step 5: Review Offers and Negotiate Best Offer for You

We will negotiate on your behalf and review all offers with you.

main

Step 6: Signed Agreement and Closing

We prepare the final agreement, ensuring your best interest, and
accompany you on the journey through closing day.

“Both visionary and strategist, Shawn makes the complexities of the real estate process straightforward and builds a conceptual road map that clients can track through their real estate journey.”

main

The Marketing

VIDEOGRAPHY & PHOTOGRAPHY
Almost every cottage search starts online. Your cottage needs elevated visuals to appeal to the widest audience possible. We only use the best professional photographers/videographers to help attract highly qualified buyers.

OUR BRAND’S REACH & PRESTIGE
When your home is represented by Sotheby’s International Realty Canada, it benefits from worldwide recognition and the prestige of the Sotheby’s brand, and gains access to an unmatched global marketing platform.

SOCIAL MEDIA
Social media is a large part of showing your property in today’s digital world. Our social media presence is highly recognized by both Real Estate Agent and potential buyers.

main

Cottage Preparation

ASSESS
We’ll give your property a thorough evaluation to reccommend everything that needs to be addressed prior to listing. This is inclusive of small and large renovations, landscaping, styling and staging suggestions that would mean a better return on your investment.

IMPLEMENT
Once the assessment phase is finalized, we will initiate the marketing. Our distinctive selling strategy encompasses local board listings, syndication through Sotheby’s International Realty, and impactful social media marketing. Maximizing your property’s exposure is our focus.

SELL
Once the implementation phase is completed we will be ready to start
marketing. Our unique selling strategy includes listing on local boards, Sotheby’s International Realty’s exclusive global marketing platform, and social media marketing, just to name a few. Our commitment is to gain as much exposure as possible.

Inbae & Nadine
Gerry & Kerri
Sean & Julie
Alex & Emily
Rob & Lauri
Bob M.
Tim
Joseph H.
Lisa
Edd
Buyer
Buyer
Brant
Darrin & Adrienne
Linda & Larry
Bob & Karen
Seller
Ellen K.
Jill L.
Christine A.
What My Clients Say

My wife and I have 35 years of cottaging experience, so we assumed we knew how to buy one, but we soon found ourselves overwhelmed by the number of variables to consider. A dear friend referred us to Shawn, which established a lot of trust right from the start. We found a cottage we liked online and asked Shawn to arrange a showing. However, the property turned out not to be a good fit at all. Shawn expl...

— Inbae & Nadine | Buyer

What My Clients Say

I appreciate your commitment to our goals and what was best for us. While you could have waited a year to get us into an already built and much higher commission for you - you stayed focused on what was best for our long-term goals of building our dream place. Thanks for your dedication to our best interest!

— Gerry & Kerri | Buyer

What My Clients Say

It's really a challenge to summarize in a few sentences just how amazing Shawn was to partner with to find our beautiful Muskoka Cottage. I guess it started with our first virtual tour where he patiently walked around a property and we discussed what was great and what was less than ideal. As we spent time with Shawn viewing properties over the summer, he really helped us shape what were our "Must Haves"...

— Sean & Julie | Buyer

What My Clients Say

With the seemingly insatiable demand for lakefront cottages in Muskoka, we were skeptical that a property could be found that would meet our needs. Shawn’s experience, expertise,e and quick thinking ensured that we did not lose out on a property that had piqued our interest but had a pending offer. We would highly recommend Shawn Woof.

— Alex & Emily | Buyer

What My Clients Say

Please accept this brief note as a sincere thank you for the assistance you and your team have provided us during our quest to find a dream cottage in the beautiful Northern Ontario. Although our search started some 2 years ago, it wasn’t until we met you late last fall, that our dreams began to take shape. From the first encounter to the many subsequent conversations and meetings, you have maintained an...

— Rob & Lauri | Buyer & Seller

What My Clients Say

The entire experience with Shawn Woof as our selling agent has been thorough and thoughtful with strategic execution from the listing to the sale. He quickly grasped our needs and expertly facilitated all requirements in the transaction. This was accomplished with an underlying complexity of our collective remote locations and during a pandemic! I would highly recommend Shawn for any future engagement in...

— Bob M. | Seller

What My Clients Say

Shawn and his team provided excellent insight and direction throughout the listing and selling process of our family cottage. I would highly recommend Shawn.

— Tim | Seller

What My Clients Say

Shawn was recommended to me by a real estate agent friend in my hometown near Hamilton. After one phone call, I took the simplest approach: I let Shawn be the real estate expert that he is so I could concentrate on things within my expertise. Shawn made all the decisions during the sale of our cottage. He communicated the advice to me but I never wavered in taking that advice. Shawn is honest, communicat...

— Joseph H. | Seller

What My Clients Say

Once again, the Sotheby’s brand delivered outstanding customer service and exceeded my expectations on the sale of my cottage property. Shawn handled the transaction with exceptional professionalism and expertise, and found a buyer before I even had the property ready to be put on the market! I never regret using Sotheby’s for the purchase and sale of my properties and highly recommend Shawn Woof for all...

— Lisa | Seller

What My Clients Say

Shawn was extremely professional and sold our home for more than we ever expected to get. He kept us in the know all the time. You could not ask for better. He is great, thanks Shawn for a job extremely well done.

— Edd | Seller

What My Clients Say

Shawn was a great resource for us when we were looking to purchase our first cottage. Shawn's experience and background made it easy to trust his advice which in turn helped us get an amazing cottage which we love! Shawn provided key information to help make our decision easier and asked the right questions which saved us thousands of dollars with upgrades and fixes before the closing. We did not feel an...

— Buyer

What My Clients Say

Shawn provided outstanding service helping our family secure our dream cottage on Lake Rousseau. He did an excellent job matching our needs and helping to educate us on the many variables involved in investing in a property in Muskoka. Shawn understood our specific needs and helped us find the property that hit all of our criteria. Finally, Shawn also brings a global perspective to buyers considering an ...

— Buyer

What My Clients Say

In a turbulent time for real estate, especially vacant property, Shawn and I worked through the process and achieved a very satisfactory result. He is very aware of the situation regarding costs for building and the process involved, and knowing this helped the purchaser and I agree on the price. Fantastic work from a skilled and very personable real estate professional. Thanks, Shawn!

— Brant | Seller

What My Clients Say

Shawn and his team did a fantastic job right from preparing the property through marketing, social media, staging, and connecting with other agents. I can't say enough how pleased my wife and I were with the whole Sotheby's team. I would definitely recommend Shawn and Sotheby's.

— Darrin & Adrienne | Seller

What My Clients Say

Excellent experience, excellent result. Agent Shawn Woof, could not have served us better, as well as being an incredibly nice person.

— Linda & Larry | Seller

What My Clients Say

Shawn and Christine were extremely helpful and professional with the whole process. Karen and I are very satisfied with the way we were treated!

— Bob & Karen | Seller

What My Clients Say

Not only was Shawn professional, innovative in his marketing, and attentive to our needs, but his approach recognized the uniqueness of our property and our family circumstance. He works with heart and a passion which has been so appreciated by us. His ability to connect with his clients on both a personal and professional level is second to none, going above and beyond to get the job done. I stumbled ac...

— Seller

What My Clients Say

Shawn is very organized and professional. Sotheby's gave the property a lot of exposure. I would highly recommend Shawn to other vendors.

— Ellen K.

What My Clients Say

Shawn Woof was amazing to work with! This was not an easy property to sell. Also, the lead that resulted in the sale, came through the Sotheby's website. Thanks, Shawn!

— Jill L.

What My Clients Say

We worked with Shawn this past spring to purchase our Lakehouse in Torrance. Shawn worked diligently with the purchase and helped us understand some of the roadblocks we encountered with the local municipalities. He was always available to answer our questions or concerns. We would highly recommend Shawn for your Cottage purchase! Thanks, Shawn for providing a superior service!

— Christine A.

Dream It. Find It. Live It. Your Muskoka Escape is Waiting

Ready to buy or sell your dream cottage? We’re here to make it seamless. Whether it’s determining market value, tailoring competitive strategies, or negotiating with expertise, our team is dedicated to delivering exceptional results every time.